Take a look, got fired for posting racist remarks in their own personal social media accounts, How Newman’s Own Built a Billion-Dollar Company by Doing Good, What Writers Can Learn From 7 Up’s Past 50 Years of Marketing, Going Primal: a lesson in evolving your company’s brand soul, The Incredible Opportunity in Connected TV. Are there are questions you ask yourself before posting on social media? People might forget about it after a while, but the internet remembers and records everything. In doing so, you’ll associate your posts with the broader collection of posts that share that hashtag. Before you ever click “Post” on Facebook or Instagram, go through the following social media checklist. Make sure to visually confirm the hit or get the relevant team to send you the screenshot of the hit. Our massive checklist provides you with a straightforward process to help you… This is your daily social media checklist. Once the graphics are uploaded, and the content is edited, you can approve your posts to publish to your channels. They attract attention and help your posts pop in crowded social feeds, and they support your caption to help convey your message. Review Any Meetings … Some accidental mistakes made by brands can become memes or case studies that will stay on the internet forever. Other than the visuals, the audible is equally important, especially for videos. Social media is one of the most versatile channels in getting our messages out to a large audience. So before you post, here's a checklist to think through! Whether you're posting from your personal account or from your church's account, it's always important to be aware of what you are sharing on social media.. We all love spell check but it’s not … Thanks Rebekah. For instance, according to Walmart’s social media policy , the retail giant does not allow employees to speak on behalf of the company or respond to customer inquiries or feedback using their personal social media accounts. Include links to your website and a description of your proposal in the Information section. In this article, I’ll share my 14-point blog post checklist that you should use before you hit publish. Posting such content after a fad is over is like wishing everyone Merry Christmas in January. There is no point in using a video or picture when the text or video is illegible, pixelated, or blurry. What things do you consider before posting to social media? Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. Pro tip: Most Instagram users are between 18 and 29 years old, so keep that in mind when choosing images and captions you want to be best received on the ‘gram. Tagging popular profiles can help expand a post’s reach dramatically to those profiles’ captive audiences. But if the content we’re posting on our social media page is always similar to what our competitor is posting and we’re always one step behind, doesn’t it seem like our organization is copying them? The Ultimate Checklist to Clear Before Hitting Publish on Social Media 1. The best way to ensure you’re posting fresh new content on social media on a consistent basis is to use a content calendar. In order to maximise your social media post engagement, it is essential to create segmented strategies for all of your channels. Tell us a little about yours. So before you post, here's a checklist … That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. And hey, that leads us to … So for this example, we would need to let our video team know about the social media campaign 7 days before it needs to go to the first manager for approval. Before we post, we should also check the visual/video and ensure there are no unwanted scenes like middle fingers, embarrassing moments, or racist/insensitive remarks and actions. The Social Media Checklist. Conversations would begin with several questions from the people I served that could have been answered by sharing earlier. Does your social media feel like it’s on autopilot? If you have multiple-campaigns to the same page, ensure that the correct campaign is getting the hit. Otherwise, duplicate content might make your brand look sloppy. Post GOOD Content. If your link leads to a sign-up page or micro-site, ensure that it’s recording those hits, too. Conduct a Social Media Audit. There is a wide variety of useful content available on the web. I did not communicate enough as a leader in the early years of serving as a pastor. What do I want my followers to know about my brand? However, there are implications for artists and their intellectual property rights when they post their art on the Internet. Another good practice is to check the content for potentially sensitive issues (e.g. Having a social media launch plan is essential. March 5, 2019 at 5:16 pm. Unlike many social media posting and scheduling tools, you begin a post in Later with an image, rather than its text. The first time I allowed my teens on social media was under very strict guidelines and lasted less than a year. While often used interchangeably, a social media policy and social media guidelines are not quite the same thing. The platform’s recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. Ensure that any accounts tagged in your posts are correct. 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